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Coty Taps Li & Fung In China

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By: TOM BRANNA

Editor

CHINA: Coty and Li & Fung have entered into an agreement in which Li & Fung will distribute some of Coty’s power brands in China, including Adidas, Rimmel and Playboy. The agreement is effective July 1. This agreement represents a shift in Coty’s go-to-market strategy for brands sold through the mass distribution channel in China, by allowing Coty to leverage Li & Fung’s broad distribution network in that channel. Coty will oversee development, production, marketing and brand b...

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